Award Winning Research
Our Applied Research Collective Delivers Critical Insights To Accelerate And Elevate Business Results

Diary of a Team Coach: Episode 1: Trust
Introducing... Diary of a Team Coach! Elevate your results with great strategies from our video series based on our research framework.
In our first episode, we hear from a viewer who wants to explore how to build trust with a team member, manager, or peer.
Watch the full video on YouTube here.
Want to ask a question yourself? Schedule a conversation or send a message via our consultation page here.

The State of Team Coaching, 2025
The market for team coaching is growing substantially, and for good reason. Only 5% of teams report they’re achieving their full potential and it’s not surprising; a daily 1% reduction in team effectiveness results in a 100X reduction in annual team outcomes.
In Redefine Winning’s new State of Team Coaching Report, find out what team coaching is, why it is so successful, and how team coaching as a practice is different from standard coaching.

Don’t Let 7 Lies Hold You Back In 2025
It’s the perfect time to look at the stories you’ve been telling yourselves and ask if they’re really true. Sunlight is the greatest disinfectant, after all.
Most people think work is hard because of the people around them, and that can be true. But we also find that most people have resigned themselves to how things are and have lost their personal power to make things better.
That’s not ok; you’re so powerful and you can make change happen if you overcome the lies you believe that can be the very thing that hold you back from reaching your full potential.
Here are the seven of the most common team development lies we tell ourselves and how to overcome each of them.
Spot and overcome these every day, and you'll accelerate your growth and impact for 2025.

Why Your Team Doesn’t Want Team Coaching…
We often hear from leaders that they’ve canvassed their team members to see if they’d like to have team coaching. The response is occasionally negative, but that shouldn’t be a barrier to bringing on an experienced team coach that can help the team achieve its full potential.
In a fast-paced corporate world driven by tight deadlines and constant change, team coaching is one of the most effective methods to enhance team performance, drive business results, and create sustainable success.
In this article, we explore common reasons why teams don’t want a team coach, why these typically aren’t valid for the right reasons, and why as a leader you should think differently. Further, we highlight additional reasons as to why you’d want to involve a team coach on an occasional basis to help accelerate your business results – and career.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - accelerates and elevates your success. Read on to challenge your thinking about effective teams, and learn what is truly possible To The Power Of Team.

Research Trends for COOs
As part of our commitment to helping every individual and team achieve their full potential, we constantly review market trends, identify challenges to overcome, opportunities to accelerate and elevate success, and critical ways of working.
We’re extending that here with role by role analyses tailored to help you whether you’re the leader, aspiring to be the leader, in the leader’s team, or you’re a peer of the leader who needs to understand their position and help them cross the finish line with your support.
This Research Trend focuses on the COO role, and covers how COOs deliver exponential value through strategic insights, statistics, historic and upcoming priorities, the implications for the team, and priority next steps.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - supports you as you seek to unleash potential, disrupt the market, and succeed exponentially.

Research Trends for CIOs
As part of our commitment to helping every individual and team achieve their full potential, we constantly review market trends, identify challenges to overcome, opportunities to accelerate and elevate success, and critical ways of working.
We’re extending that here with role by role analyses tailored to help you whether you’re the leader, aspiring to be the leader, in the leader’s team, or you’re a peer of the leader who needs to understand their position and help them cross the finish line with your support.
This Research Trend focuses on the CIO role, and covers how CIOs deliver exponential value through strategic insights, statistics, historic and upcoming priorities, the implications for the team, and priority next steps.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - supports you as you seek to unleash potential, disrupt the market, and succeed exponentially.

Research Trends for CHROs
As part of our commitment to helping every individual and team achieve their full potential, we constantly review market trends, identify challenges to overcome, opportunities to accelerate and elevate success, and critical ways of working.
We’re extending that here with role by role analyses tailored to help you whether you’re the leader, aspiring to be the leader, in the leader’s team, or you’re a peer of the leader who needs to understand their position and help them cross the finish line with your support.
This Research Trend focuses on the CHRO role, and covers how CHROs deliver exponential value through strategic insights, statistics, historic and upcoming priorities, the implications for the team, and priority next steps.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - supports you as you seek to unleash potential, disrupt the market, and succeed exponentially.

Research Trends for CFOs
As part of our commitment to helping every individual and team achieve their full potential, we constantly review market trends, identify challenges to overcome, opportunities to accelerate and elevate success, and critical ways of working.
We’re extending that here with role by role analyses tailored to help you whether you’re the leader, aspiring to be the leader, in the leader’s team, or you’re a peer of the leader who needs to understand their position and help them cross the finish line with your support.
This Research Trend focuses on the CFO role, and covers how CFOs deliver exponential value through strategic insights, statistics, historic and upcoming priorities, the implications for the team, and priority next steps.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - supports you as you seek to unleash potential, disrupt the market, and succeed exponentially.

Research Trends for CEOs
As part of our commitment to helping every individual and team achieve their full potential, we constantly review market trends, identify challenges to overcome, opportunities to accelerate and elevate success, and critical ways of working.
We’re extending that here with role by role analyses tailored to help you whether you’re the leader, aspiring to be the leader, in the leader’s team, or you’re a peer of the leader who needs to understand their position and help them cross the finish line with your support.
This Research Trend focuses on the CEO role, and covers how CEOs deliver exponential value through strategic insights, statistics, historic and upcoming priorities, the implications for the team, and priority next steps.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - supports you as you seek to unleash potential, disrupt the market, and succeed exponentially.

Redefine Winning’s CEO Joins The Box
Rob Whitfield Takes Center Stage in the World’s Largest Live-In Startup Show.
We’re excited that our CEO and Founder has joined the cast of The Blox, the greatest show on entrepreneurship. A groundbreaking live-in startup competition, hosted by Wes Bergmann of The Challenge and House of Villains fame, offers a unique platform for entrepreneurs to learn critical content over a week-long experience to exponentially scale their businesses.
Read on to find out even more about this amazing experience and how you can watch the entire season!

Success Is Not An Independent Variable
Whether you’re heading to an office building, your own home office, or out on the road/in the air, you are working to deliver outcomes each week.
This gives rise to simple questions with complex answers. Is your job to help things stay the same or to make them change? How easy is it to achieve both? And what can you do to improve your chances of success?
In this article we cover a range of topics across the need to maintain the status quo, the drive for transformation, what sets these two apart, how our own biases may determine the success or failure of either option, how our research helps overcome key challenges so you can deliver 10X outcomes, and practical steps to improve your chances of success.
This comprehensive article will give you cause to pause, ideas to make you re-think what success looks like, and practical things to try today - whether you’re a leader or team member.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - accelerates and elevates your success. Read on to challenge your thinking about effective teams, and learn what is truly possible To The Power Of Team.

The Team Architect Role: Unleash Potential
Historic team theory was cutting edge at the time, but even well known ideas from scholars like Tuckman are around sixty years old. The world has permanently changed and continues to evolve, but teams still apply outdated mindsets, practices, and tools to new challenges that can't be approached in old ways.
You and your colleagues are facing the toughest economy, competition, societal changes, and targets you have ever faced. You're already too busy to try to figure out how to change how your team works. It's so low down your priority list right now but it shouldn't be.
We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - accelerates and elevates your success. Read on to challenge your thinking about effective teams, and learn what is truly possible To The Power Of Team.
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