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Diary of a Team Coach: Episode 1: Trust
Diary of a Team Coach Rob Whitfield Diary of a Team Coach Rob Whitfield

Diary of a Team Coach: Episode 1: Trust

Introducing... Diary of a Team Coach! Elevate your results with great strategies from our video series based on our research framework.

In our first episode, we hear from a viewer who wants to explore how to build trust with a team member, manager, or peer.

Watch the full video on YouTube here.

Want to ask a question yourself? Schedule a conversation or send a message via our consultation page here.

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The State of Team Coaching, 2025
Rob Whitfield Rob Whitfield

The State of Team Coaching, 2025

The market for team coaching is growing substantially, and for good reason. Only 5% of teams report they’re achieving their full potential and it’s not surprising; a daily 1% reduction in team effectiveness results in a 100X reduction in annual team outcomes.

In Redefine Winning’s new State of Team Coaching Report, find out what team coaching is, why it is so successful, and how team coaching as a practice is different from standard coaching.

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Don’t Let 7 Lies Hold You Back In 2025
Rob Whitfield Rob Whitfield

Don’t Let 7 Lies Hold You Back In 2025

It’s the perfect time to look at the stories you’ve been telling yourselves and ask if they’re really true. Sunlight is the greatest disinfectant, after all.

Most people think work is hard because of the people around them, and that can be true. But we also find that most people have resigned themselves to how things are and have lost their personal power to make things better.

That’s not ok; you’re so powerful and you can make change happen if you overcome the lies you believe that can be the very thing that hold you back from reaching your full potential.

Here are the seven of the most common team development lies we tell ourselves and how to overcome each of them.

Spot and overcome these every day, and you'll accelerate your growth and impact for 2025.

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Why Your Team Doesn’t Want Team Coaching…
Rob Whitfield Rob Whitfield

Why Your Team Doesn’t Want Team Coaching…

We often hear from leaders that they’ve canvassed their team members to see if they’d like to have team coaching. The response is occasionally negative, but that shouldn’t be a barrier to bringing on an experienced team coach that can help the team achieve its full potential.

In a fast-paced corporate world driven by tight deadlines and constant change, team coaching is one of the most effective methods to enhance team performance, drive business results, and create sustainable success.

In this article, we explore common reasons why teams don’t want a team coach, why these typically aren’t valid for the right reasons, and why as a leader you should think differently. Further, we highlight additional reasons as to why you’d want to involve a team coach on an occasional basis to help accelerate your business results – and career.

We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - accelerates and elevates your success. Read on to challenge your thinking about effective teams, and learn what is truly possible To The Power Of Team.

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Success Is Not An Independent Variable
Rob Whitfield Rob Whitfield

Success Is Not An Independent Variable

Whether you’re heading to an office building, your own home office, or out on the road/in the air, you are working to deliver outcomes each week.

This gives rise to simple questions with complex answers. Is your job to help things stay the same or to make them change? How easy is it to achieve both? And what can you do to improve your chances of success?

In this article we cover a range of topics across the need to maintain the status quo, the drive for transformation, what sets these two apart, how our own biases may determine the success or failure of either option, how our research helps overcome key challenges so you can deliver 10X outcomes, and practical steps to improve your chances of success.

This comprehensive article will give you cause to pause, ideas to make you re-think what success looks like, and practical things to try today - whether you’re a leader or team member.

We cracked the code of effective teaming and did the hard work. Our proven methodology - Team Cohesion™ - accelerates and elevates your success. Read on to challenge your thinking about effective teams, and learn what is truly possible To The Power Of Team.

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Culture Change CAN Happen Overnight
Rob Whitfield Rob Whitfield

Culture Change CAN Happen Overnight

I was telling a colleague earlier this week about an important initiative we are working on with an organization that is going through an industry defining transformation. The client said, “We need more time to make changes happen.” My reply to them stopped them in their tracks. The bottom line is that we are all empowered to make change happen; but if we don’t use that power, change won’t happen - however long you give it to manifest. And culture change is easier to effect than most people think!

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Corporate Change: Five Awakenings from The Last Month
Rob Whitfield Rob Whitfield

Corporate Change: Five Awakenings from The Last Month

During the pandemic, most teams changed more in ten weeks than in the last ten years. For decades, we believed successful corporate transformation was almost beyond reach; it was too hard to make significant change stick – especially in larger companies. So many companies attempted to make major change happen. Most failed in the achievement of what we call the North Star, such as return on investment, increases in employee engagement, technology adoption, cost reduction, and so on. If we are honest, most of us had been begrudgingly happy with the status quo because it meant that we didn’t need to change anything ourselves. We were too busy. We were already working too many hours without a break, and we wanted all or part of our weekends to ourselves. We didn’t want to have to invest in changing something and, along the way, help others change and be successful too. But we learned a lot about organizational change from the seismic shifts brought about by the pandemic. Here are the top 5 corporate awakenings that we should take away.

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Don’t Implement Agile Leadership; Live It
Rob Whitfield Rob Whitfield

Don’t Implement Agile Leadership; Live It

When anyone looks back on big achievements, whether in their career, sport, or something personal, they recognize how far they’ve come. We know inherently that there are lots of necessary steps involved to get to that end goal, and we know that our mindset is critical to enabling us to take the right steps and have the right behaviors to achieve it. Why then, when we consider implementing new, sizeable transformation efforts, like say, Agile Leadership, in our teams or organizations, do we stray from the inherent principles associated with undertaking a big journey? Explore this critical topic and see how you can accelerate your results in the shortest time possible. And, the funny thing is, it’s surprisingly easy!

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Kick-Starting Change in Your Organization is Easier Than You Think
Rob Whitfield Rob Whitfield

Kick-Starting Change in Your Organization is Easier Than You Think

Throughout my career, I have encountered many people who wanted their organizations to change. Whether they were a front-line employee, a manager, or a member of a functional or executive team, all of them had encountered specific processes, behaviors or tools that were inefficient, time-consuming, and not serving the goals of their team or even their organization as a whole. Some of them made no effort to change how things worked and they carried on with existing processes and behaviors. They got more and more frustrated and unhappy with their jobs, actively participated in back-channel conversations about the issues they have encountered and started to come off as powerless to their colleagues and themselves. Change doesn’t have to take years to plan; it can start in the blink of an eye. Find out more here.

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It's Change O’Clock: Why You MUST Stop Putting Off Organizational Transformation
Rob Whitfield Rob Whitfield

It's Change O’Clock: Why You MUST Stop Putting Off Organizational Transformation

It’s not news that today’s business environment is highly dynamic. Innovation, in all industries (not only tech), causes constant disruptions, some bigger than others. We’ve seen startups grow into billion dollar companies faster than ever, and all-time market leaders face serious legal allegations, revenue losses, and even go out of business. Now, more than ever, organizations strive to stay relevant, and most of them understand the benefit of having a healthy agile culture where people don’t hesitate to speak their minds, work in cross-functional teams, and collaborate with their clients. But when it comes to starting a change initiative that would help their culture fit that perfect description, they always have a reason to put it off. It’s time to stop that. We’re leaving too much value on the table and our competitors are biting at our heels as a result.

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How Do We Shift From Old Behaviors to New?
Rob Whitfield Rob Whitfield

How Do We Shift From Old Behaviors to New?

When it comes to change initiatives, at Redefine Winning we place a lot of value on having the right mindsets, getting the organization’s broader ecosystem to buy in to co-creating the most impactful ways of working, and having a “never let each other fail” approach. As fundamental as all of this is to delivering results, it’s only the beginning of a transformational journey that many organizations tend to make more difficult than it could be. Here’s how to unlock easier transformations and accelerate your results (and career!).

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